Model Bianca Balti has been chosen as an ambassador of L’Oréal Paris and is set to appear in ad campaigns for Preference hair color, Elvive Nutri Gloss hair care, and Color Riche lipstick. Bianca is joining the ranks of current L’Oréal ambassadors such as Beyoncé Knowles, Rachel Weisz, Gwen Stefani, and Jennifer Lopez. Forum members were excited to hear about Bianca’s new gig.
“She looks STUNNING, great choice!” CommanderTMugler posted.
Urban Stylin wrote, “She’s a perfect fit for such a mega company, she has the look and personality to carry a L’Oréal campaign amongst the celebrities.”
MulletProof is hoping that L’Oréal can do justice to Bianca’s good looks. “She’s very gorgeous, in a very conventional way (full lips and deep blue eyes and that’s about it, kind of like Emily Didonato),” she wrote. “But she is cut for a beauty contract and for a brand as commercial as L’Oréal, I only hope they know how to capture her. They’ve been getting it wrong in the last years. The prettier the model is, the more generic she looks in print (Natalia Vodianova‘s ads for instance were so bad, which doesn’t make sense considering what she looks like in candids!)”
Other forum members expressed concern that we might not see Bianca’s ads here in the U.S., but I’m hoping that’s not the case. I’m a model lover at heart, so if they can wrest the beauty campaigns back from the celebrities, or even just claim a share of them, then I’m all for it.
Check out the video below for a taste of what we can expect to see from Bianca.
Image via the Fashion Spot forums.
