To promote their latest fragrance, Amber, Prada is turning to the silver screen – 300 silver screens in fact. This is the second time that head of Prada, Miuccia Prada, is turning to film to advertise the fragrance: back in 2005 the designer turned to famed director Ridley Scott to direct a short film, “Thunder Perfect Mind” inspired by the fragrance. Now WWD is…
The festival is back in full force.
