Designer Lubov Azria’s Guide to Being the Best Packer Ever

As Chief Creative Officer of BCBGMAXAZRIAGROUP, Lubov Azria embodies both the aesthetic and spirit of the successful, global fashion house. Born in Kiev, Ukraine, Lubov first tasted success as a ballet dancer in the youth division of the renowned Bolshoi Ballet. After relocating to the United States with her family in her early teens, Lubov's focus shifted from dance to the visual arts. A love of design and natural talent for illustration led her to pursue a degree at the Fashion Institute of Design and Merchandising, where she developed her passion for fashion as a means of personal, creative expression.

Lubov joined BCBGMAXAZRIAGROUP as a Designer in 1991 and was named Creative Director in 1996, the same year the company's core brand, BCBGMAXAZRIA, first debuted its Runway collection during New York Fashion Week. Under Lubov's influence, the BCBGMAXAZRIA brand has evolved from an emerging contemporary line to one of America's leading design houses.

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