Crowdsourcing has been a big influence on the music industry the past couple years, but AVICII is approaching the concept a little differently. This year he created the world’s largest music collaboration by asking fans to contribute melodies, chords, bass lines, breaks, beats, fills and more to be part of one awesome track. The result was AVICIIxYOU. A track created by AVICII using pieces and inspiration from all over the world.
His latest inspiration is clearly influenced by his collaboration with Denim & Supply Ralph Lauren. In a confluence of events nothing short of kismet, AVICII signed on with the brand that symbolizes a modern ranch-luxe aesthetic as he was transitioning to a similar aesthetic in his music. His new album True has a certifiably twangy, country feel, especially on tracks like Wake Me Up. The video pays loving homage to the Ralph Lauren style, and you can shop pieces directly from the piece, which plays more like a short film.
There’s a rocker military jacket, the Denim & Supply Ralph Lauren Velvet-Trim Peplum Military Jacket (think Rolling Stones). On the more feminine side, there are simple yet exquisitely detailed white boho peasant pieces along the lines of the Denim & Supply Ralph Lauren Three Quarter Sleeve Embroidered Peasant Top and Flutter Sleeve Eyelet Scallop Hem Dress. And the grungy Americana plaid shirts and perfectly-fitting denim play a big part too. Get the look with the Denim & Supply Ralph Lauren Long Sleeve Plaid Button Down Shirt and Distressed Denim Jacket. As for jeans, from skinny animal print jeans and floral print jeans to distressed white wash jeans and dark wash jeans, there’s really something for every mood.
The pieces are as eclectic as their inspiration, which comes from all over the world, and fits the way we dress today.
Sponsored by Ralph Lauren
