Karlie Kloss and Liu Wen return as the faces of Coach for the Spring 2014 campaign, photographed by Craig McDean. The pair also appeared in the label’s Fall 2013 campaign, which was billed as a rebranding: “Expect to see a refined, modern look across all of our collections as Coach continues its transformation into a premier lifestyle brand,” the American luxury house announced in a press release.
Like previous campaigns, the Spring 2014 ads play up the label’s NYC roots with the setting, “a backdrop of gritty New York neighbourhoods,” as L’Officiel Singapore described it — though to us, it looks less “gritty” and more like Greenwich Village.
