Taking up a whopping 2,732 sqm, the Topshop store’s stock will be in sync with London, New York and Los Angeles. There’ll also be weekly deliveries to meet consumer demand. Because it’s set to be such a huge addition to the Australian retail market, Topshop has pulled out all the celebrity-type stops to help build the anticipation.
Not only does the store have Topshop-branded MINIs riding around Melbourne, there’s also a mix of big-name Aussies posing with them for a complete Instagram takeover. Zoe Foster Blake, author, columnist and wife to Australia’s funnyman Hamish Blake, is one brand ambassador who’s taken a branded MINI for a spin.
“I’ve been zim zam zoomin around today for a fun project to celebrate the new @topshop_au opening in Emporium next Friday. It three floors. It magical. It make us very happy,” Zoe wrote to her Instagram, under a picture of Blake crouched down next to the car.
Other young-gun names on board include former The X Factor contestant Nathaniel Willemse, bloggers Lisa Hamilton of See Want Shop and Luc Wiesman of D’Marge and Puberty Blues stars Isabelle Cornish and Sean Keenan.
If previous international store openings like Topshop and Zara are anything to go by, we think the store’s going to be just fine getting shoppers through its doors on opening day. In fact, they might even get trampled on.
