Back in October, CoverGirl announced its first-ever male brand ambassador, 17-year-old vlogger and #influencer James Charles. Weeks later, the beauty magnate debuted its #LashEquality campaign starring the newly minted CoverBoy, Muslim beauty blogger Nura Afia and melanin goddesses Chloe and Halle Bailey, among others. The Internet lost its mind (in a good way) over the ads and other…
A big win for diversity.
