This Is Not a Drill: ColourPop Is Coming to Sephora

It’s happening. For the first time ever, internet-based brand ColourPop is making its way to brick-and-mortar stores. Well, one in particular. The three-year-old bargain beauty brand will be stocked at LVMH-owned beauty destination Sephora beginning in November — just in time for the holiday rush.

Since launching in 2014, ColourPop has amassed a huge cult following thanks to its…

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