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Runway

American Apparel Is Back, but Is It Better?

August 11, 2017

By Morgan C. Schimminger

The soap opera that is American Apparel has been given a new plot twist: the brand has apparently come back from the dead. No, there’s no evil twin here, just a calculated rebranding of the once Made in the USA giant.

You remember the saga that started a few years back. Even with high sales, the company never really managed to…

As passionate about feminism as she is about fashion, Morgan C. Schimminger spends much of her time writing and editing pieces on everything from celebrity style to the fight to keep funding for Planned Parenthood. She earned her bachelor’s degree in English from the University of California at Berkeley and a master’s degree in publishing from Rosemont College. Morgan has contributed to a variety of publications, including StyleBakery, Uptown, metro.pop and Sister 2 Sister. Every week for theFashionSpot, she profiles the Top 10 Best Dressed Celebs and provides a daily dose of stylish stars via Look of the Day.