Here’s a First Look at Sophia Webster’s Butterfly-Tastic Puma Collab

Puma’s earnings are way, way up, thanks in no small part to its raft of A-list affiliates (Rihanna, Cara Delevingne, Kylie Jenner). In a refreshing change of pace, the German sportswear giant’s latest collaborator is an actual designer by trade: London-based shoe and accessories maker Sophia Webster.

The 2016 Vogue/BFC Fashion Fund award winner is partnering with Puma on a line…

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