Anthony Vaccarello stays loyal to a very select few when it comes to Saint Laurent’s advertising campaigns. Whether it’s enlisting his longtime muses (including everyone from Awar Odhiang to Kate Moss) or calling upon his most favorite of fashion photographers like Juergen Teller and David Sims – Vaccarello’s vision remains consistent. The Belgian designer who has been the creative force behind the storied French fashion house since 2016 unsurprisingly enlists two of his faves for Saint Laurent’s Summer 2024 campaign: Hailey Bieber and Gray Sorrenti. The pair team up to shine a spotlight upon Vaccarello’s collection, first unveiled back in September during Paris Fashion Week. Hailey, who has previously starred in two campaigns under Vaccarello, reunites with photographer Gray Sorrenti (who shot Hailey as part of the Fall 2023 campaign series). The daughter of famed photographer Mario Sorrenti captures Mrs. Bieber up against a backdrop of colorful brickwork in the sun-lit campaign, which also introduces the Ray-Ban x Saint Laurent collaboration.
Read below the reactions of theFashionSpot’s forum members:
“Basic beyond belief,” voiced Mr Yayo straight away.
“I know Hailey Bieber and Vaccarello are friends, but she has no business in a Saint Laurent campaign. That ‘girl next door’ vibe of hers just doesn’t match the brand,” Thefrenchy noted.
“There’s nothing Saint Laurent about this girl. Yikes,” blueorchid shrieked.
In complete agreement was Creative, adding: “”This is bad. Hailey Bieber doesn’t fit Saint Laurent, and the pictures are as bland as it gets!”
Also far from impressed was forum member Br3ncon1, pointing out: “Nepo baby shot by a nepo baby. Yawn!”
See more of Hailey Bieber as the face of Saint Laurent’s Summer 2024 campaign and join the conversation for yourself, here.
