Blonde Ambition Tour, Madonna, Feyenoord Stadion, De Kuip, Rotterdam, Holland, 24/07/1990. She is wearing a Jean Paul Gaultier conical bra corset.
IMAGE | GIE KNAEPS/GETTY IMAGES

Madonna’s Iconic Cone Bra Makes an Appearance at D&G’s Milan Show

Madonna’s iconic cone bra has made a stunning comeback. On September 21, Irina Shayk walked the runway at the Dolce & Gabbana Milan fashion show. She donned a version of the singer’s highly celebrated bullet bra. The 38-year-old Russian model exuded fierce Madonna energy as she elevated the look with blond curls, paying tribute to the “Queen of Pop”. The ensemble featured a lacey bustier with a shiny black cone bra, a pair of black trousers, and a chic black blazer.

Irina Shayk models a version of Madonna’s bullet bra in Milan

Irina Shayk walks the runway at the Dolce & Gabbana fashion show during the Milan Womenswear Spring/Summer 2025 on September 21, 2024 in Milan, Italy.
IMAGE | ANDREAS RENTZ/GETTY IMAGES

Irina Shayk and Dolce & Gabbana pay a show-stopping homage to the pop icon Madonna at the Italian luxury fashion house’s show during the Milan Womenswear Spring/Summer 2025. The model made a bold appearance while walking the runway, wearing a Madonna-inspired bullet bra. She paired the black cone bra bustier with sleek black trousers and a matching black blazer.

The model styled her look with a pair of gold statement earrings, a blonde curled wig inspired by the pop icon, with a black hairband. The gorgeous monochromatic look was completed with a pair of black shiny shoes.

The 1950s saw the rise of the iconic bullet bras that garnered immense fame due to their bold silhouette. French designer Jean Paul Gaultier embraced and reinterpreted this symbol of femininity by infusing it with futuristic elements. Inspired by the 1950’s bullet bras, the designer’s first conical bra gained popularity during the “Material Girl” singer’s 1990 Blond Ambition tour, per Elle Magazine. It featured spiral stitching and exposed zippers.

Nevertheless, what truly makes Gaultier’s version more interesting is that it is an outfit itself and not an undergarment. With this, it changed from being a restrictive space to a more empowering expression for women, as reported by the magazine.

The Dolce & Gabbana founders chose Madonna as their muse for their spring/summer 2025 collection, per Page Six. The singer graced the fashion show’s front row, in a black long dress and a long matching black veil.

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