Into The Gloss Launches Cosmetic Line Glossier; Is This the New Business Model for Bloggers?

By Adrianna Barrionuevo

Beauty junkies and Into The Gloss fans rejoice. Following a series of teaser photos on Instagram, the team behind famed beauty blog Into The Gloss launched makeup line Glossier today. CEO Emily Weiss notes that over the past four years, she saw a need for a beauty brand that engaged with its consumers beyond mass marketing. Weiss credits Into The Gloss‘ content-rich environment,…

Adrianna Barrionuevo
Adrianna Barrionuevo

Adrianna Barrionuevo is a south Florida native with a soft spot for Orange County, California, where she spent her college years. Adrianna comes from Lucky and worked at Too Faced Cosmetics during her OC days. She loves quoting and rewatching episodes of Breaking Bad, collecting Manolo Blahniks and reading celebrity gossip. She’s also in the running to be the #1 Beyonce fan in the office. (She’s winning.)

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