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The Hot New Way to Get Rid of Split Ends Without Sacrificing Length

By Joane Amay

 

When it comes to beauty, Brazilians seem to know a thing or two. They’ve brought us the Brazilian bikini wax, keratin hair straightening treatments and supermodel Gisele Bündchen. Now, the latest Brazilian craze to hit the States is velaterapia, a hot new technique that eliminates split ends without relinquishing length. The Maria Bonita Salon…

Joane Amay
Joane Amay

Joane Amay was born in New York City but raised in New Jersey and considers herself a Jersey girl through and through. She is currently the contributing beauty editor at Uptown magazine but has worked as an editor at Lucky, Harper's Bazaar and Marie Claire. A lover of shoes and bags, she owns way too many and plans on adding more to her considerable collection. 

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