Whether you need to see real-life swatches of lipsticks before you purchase one online or want an in-depth review of the latest Korean skin care craze, many beauty addicts have turned to some of the best beauty blogs at one point or another. Mastering the art of a cat eye or knowing what every ingredient in a skin care product means is serious business and it’s no wonder that some of these beauty bloggers are making bank. These passionate beauty aficionados and their carefully curated blogs get us and our love for all things hair, makeup, skin care and nails.
Beauty bloggers are not only gurus in their own right, but are constantly serving up great beauty advice, awesome pictures (see: The Beauty Look Book) and different points of view. Sure, there are big names like Into The Gloss and The Beauty Department but it’s the small-but-growing beauty blogs from different parts of the globe that bring diversity and alternative fields of expertise (along with Pinterest-worthy snaps, of course). Here, 19 of our personal favorite beauty blogs to check out ASAP.
[ Next: 26 Best Fashion Blogs You Need to Follow ]
21 Best Beauty Blogs
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BASE (Beauty And Style Edit)
Frustrated with the lack of diversity in mainstream media, fashion stylist Abisoye Odugbesan blessed us with BASE. Designed with women of color in mind, you’ll find reviews of the best highlighters, sunscreens and red lipsticks for darker skin tones. We’re also digging the Watch This Face series that profiles up-and-coming models and their skin care regimens.
Image: @_b_a_s_e
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Caroline Hirons
If skin care is your obsession, meet your new guru. Caroline Hirons’ eponymous blog is packed with tips from tackling super sensitive skin in winter to your soon-to-be go-to facial exfoliators. And you can trust her recommendations since she’s trained as a facialist. Head here to take your skin care game up a notch in 2019.
Image: @carolinehirons
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A Model Recommends
Who better to dole out beauty advice than a bona fide model? Let Ruth Crilly guide you through the ins and outs of cleansing balms, beachy fragrances, no-commitment fringe and budget beauty buys. Bonus: Her site’s fashion features are also must-reads.
Image: @modelrecommends
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Madeleine Loves
The beauty director at InStyle U.K. really knows her stuff. Madeleine Spencer’s blog features insight on the best nail polishes currently on offer, how to deal with unwanted body hair and summer makeup must-haves. There’s even a dedicated spa section that covers everything from facials to body treatments.
Image: @madeleinelovesthis
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Miss Whoever You Are
Consider Eileen Dautruche, the blogger behind Miss Whoever You Are, your best friend in your head. Her one-of-a-kind voice is equal parts smart, sarcastic and sassy, making for expert and entertaining coverage of everything from makeup to hair.
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The Beauty Look Book
The Beauty Look Book is the chicest blog when it comes to product reviews and swatches. Beauty blogger Sabrina started the site as a creative outlet while studying finance and marketing. If you love mid-to-high-end cosmetics, bookmark this now.
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Rouge 18
Prepare for a full serving of beauty with a side of laughs. Amber Katz of Rouge 18 peppers her celebrity news and beauty how-tos with comedic genius. Columns like "Fictionary," where Amber invents her own beauty language, are as humorous as they are informative.
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ThisThatBeauty
If you follow beauty blogs, chances are you've heard of ThisThatBeauty. The brainchild of makeup junkie Felicia Walker Benson, fans frequent TTB for expert makeup and skin care tips delivered with charm and wit.
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Pretty Connected
For the scoop on the latest and greatest beauty products, Pretty Connected is your daily destination. Created by Lara Eurdolian, the blog offers beauty insider tips next to event recaps from Lara's adventures through New York City.
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Cult of Pretty
If you're looking for a blog that gives honest reviews from an insider perspective, you'll love Cult of Pretty. Founded by Ann Colville Somma, a product development and innovation exec, the site features stunning imagery alongside expert opinions on all your favorite beauty buys.
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Beauty & the Beat
Beauty & the Beat is more than your average makeup blog. Founder Margo Francois offers beauty reviews and swatches alongside yoga tips, fitness advice and meditation mantras. Fans follow Beauty & the Beat for inspiration to stay fit, get centered and look good whilst doing so.
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Beauty Is Boring
Beauty Is Boring is all about stunning visuals. Creator Robin Black is a makeup artist who uses the blog as her personal photo essay and every picture posted — from Polaroids to editorial work she's done — is bright and captures her work beautifully.
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LexiWithTheCurls
Natural hair styling can be complicated at times, but Lexi makes it look effortless. The Atlanta-based hair guru posts reviews and video tutorials that even a natural hair newbie can learn from. And when she's not styling the perfect twist out, she's gallivanting around the globe and sharing her travel exploits with fans on her blog and Instagram page.
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Gorgeous In Grey
You may recognize Ty Alexander's stunning head of (natural!) gray hair from her features in Ebony and Redbook magazines. But her crowning glory is just the beginning. On her acclaimed site Gorgeous In Grey, Ty offers makeup tutorials, plus-size outfit posts, advice for other bloggers and inspiration for everyday life.
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I Covet Thee
With its high-res photos and clean layout, I Covet Thee is as pretty as the products reviewed on the site. Alix, a "self-professed makeup and cosmetics obsessive," shares her latest beauty faves and fascinating tidbits about her life in the South of England.
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Beauty Banter
Beauty Banter was created by Los Angeles-based beauty consultant Sarah Howard (who also happens to be Kim Kardashian's friend). Growing up in the business (her father owns Pierre Michel Salon) gave her an insider's look into beauty at a young age. Sarah is all about keeping a dialogue with her readers, sharing inspirational photos of people from Audrey Hepburn to Cindy Crawford and her blog's Under $10 posts are always on point.
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Hey Fran Hey
Francheska of Hey Fran Hey knows a thing or two about maintaining a healthy lifestyle. The fitness and hair buff loves to share nutrition tips along with hairstyles for women with naturally coiled hair. When you're scrolling through her blog, you can't help but be inspired.
Image: Instagram
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Gritty Pretty
Gritty Pretty is not just a blog — it's also an online magazine that we happen to spend hours flipping through. Aussie Eleanor Pendleton is a former beauty editor, having worked for glossies during most of her career. She began the digital magazine after spending eight years in publishing. Do yourself a favor and check it out STAT.
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The Sunday Girl
If you want a solid review of any type of beauty product, then hit up The Sunday Girl. The U.K.-based blog is all about giving readers unfiltered reviews of products (which she puts through rigorous "testing periods") and also provides gorgeously crafted photos. This is the real deal!
Image: Instagram
