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Direct-to-Consumer Beauty Brand Onomie Debuts with Two Multitasking Eye Products

We haven’t been this excited for a new beauty line in quite some time. Meet Onomie, a new direct-to-consumer beauty brand that launched yesterday with two skincare-infused eye makeup products. 

The name Onomie is a play on the suffix “-onomy” and means “the knowledge of,” a name that founders Lauren Hoffman and Kal Vepuri believe embodies the company’s ethos of “doing things differently with a modern purpose…

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