10 Beauty Brands You Need to Know (but Probably Don’t)

Since we last ran a roundup of below-the-radar beauty finds, the number of up-and-coming beauty brands lining our vanities has boomed even more. Admittedly, it’s partly a result of shameless bragging rights (who doesn’t love discovering a brand before all their friends?). But another perk of small brands is that they don’t spend a ton of money on marketing, meaning the bulk of their investment…

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