When it comes to looking good, it’s no longer just reserved for the ladies. Guys are finally being encouraged to care about their appearance — and the grooming market is definitely taking notice. Gone are the days of Irish Spring and AXE; say hello to a fresh new crop of luxe tools and products instead. Here’s our edit of 10 grooming…
Beauty for Boys? 10 Must-Have Grooming Products for Guys
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Boots No. 7 Men
Newsflash! Guys can't escape fine lines or wrinkles either. Designed for day and night, this concentrated formula helps rejuvenate aging skin, promising a more youthful look in just four weeks.
Protect & Perfect Intense Serum, $24.99 at Skinstore
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Recipe for Men
It may be fall, but a subtle summer glow should be eternal, even sans sun. This lightweight bronzing cream offers just enough coverage to help you fake it. Ingredients like African pepper, hydrogenated jojoba and provitamin B5 will leave your skin feeling super silky and smooth.
Energizing Bronze Cream, $40 at Mankind
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Clinique for Men
When regular face wash won’t do, turn to a dermatologist-approved deep cleansing brush to remove dirt, grime and oil. The gentle sonic action also helps prep rough, dry skin for a comfortable shave.
Sonic System Deep Cleansing Brush, $89.50 at Clinique
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Herbivore Botanicals
Specially formulated with Cambrian blue clay (a rare clay found in the Siberian lakes), this all-natural, nondrying soap is ideal for face and body. You’ll reveal softer, smoother and more balanced skin sans nasty impurities.
Blue Clay Cleansing Bar Soap, $12 at Herbivore Botanicals
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Tom Ford
Fake a full night’s rest (even when you are operating on just a few hours of sleep) with a lightweight concealer. Makeup for guys may seem like a foreign concept, but hear us out. You can easily hide imperfections — think redness, blemishes and dark circles — in a few swipes.
Concealer, $40 at Tom Ford
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Shiseido Men
Quick-absorbing and refreshing, this moisturizing gel combats dryness, roughness and oiliness all at once. The dewy formula helps refine visible pores and combat the visible signs of aging. Plus, it’s ideal for a soothing post-shave product.
Hydro Master Gel, $32 at Shiseido
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LUNA 2 for MEN
At first glance, it’s hard to place exactly what this tool does. After one use, there will be no more confusion. Highly efficient and dynamic, this three-in-one face brush, pre-shaving and anti-aging device will meet all of your skincare demands.
3-in-1 Sonic Face Brush, Pre-Shaving & Anti-Aging Device, $199 at Foreo
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Art Naturals
Revive even the driest, damaged or unruly hair with this moisture-resource, argan oil-infused shampoo. It’s a soothing solution for an irritated scalp or for strands that need a little bit of TLC.
Organic Argan Oil Shampoo, $18 at Art Naturals
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Martial Vivot
After a season of sun, sea and sand or just coming back from a heavy workout, moisture is key for a healthy mop. Infused with organic aloe and a plant-based oil blend, this hydrating conditioner also defies graying hair and prevents product buildup.
Conditioner, $48 at Martial Vivot
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Philips
Dubbed as “perfection in every pass,” this shaver boasts state-of-the-art contour technology for a more precise shave. Whether you choose to shave wet or dry, this face shaver glides in eight different directions with three settings (sensitive, normal and fast) when you need to get smooth in a flash.
Norelco Shaver 9700 Wet & Dry Electric Shaver Series 9000, $349.99 at Philips
