In 2014, Jeffree Star — social media celebrity, makeup artist, vlogger, musician, mortal enemy to Kat Von D — launched his eponymous beauty brand. He was one of the first big-name male beauty bloggers/entrepreneurs, paving the way for people like CoverGirl’s James Charles. Long before Kylie Cosmetics entered the fray, Star capitalized on our love of all that is…
Fall just got better...and brighter.
