Alessandro Michele’s First Gucci Fragrance Is Basically Cool in a Bottle

Le Labo Santal 33, step aside — there’s a new cool-kid perfume in town. This week, Gucci creative director and fashion deity Alessandro Michele will unveil his very first fragrance for the Italian luxury brand. Gucci Bloom will represent a marked departure from earlier Gucci fragrance franchises — Guilty, Bamboo, Flora and the eponymous Gucci — from both “an olfactory…

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