All we need to do is look at the number of blogger collaborations and products with hashtag names to see that social media has influenced beauty as much as beauty helped us get addicted to social media. #Fact. Social media has also impacted the beauty industry with the creation of filter makeup products that promise to replicate the flawless finish we get from our favorite Instagram and Snapchat filters in real life.
It may not give us cute little dog ears or pink tongues, but filter makeup does one better: it uses innovative blurring technology to refine skin’s texture, minimize the appearance of blemishes and manage oil production. Plus, it leaves skin glowing, thanks to illuminating pigments. The result is beautiful skin that looks as good as our favorite Mayfair or Rise filters without the use of an app.
What makes filter makeup even better is that it looks good IRL and online. It banishes shiny foreheads and the dreaded foundation demarcation on the jawline for a #flawless photo finish anytime.
Ready to start experiencing the effects of filters in the real world? Scroll through the gallery above to see the best filter makeup products we heart.
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Filter Makeup for a #Flawless Complexion IRL
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Filter Makeup for a #Flawless Complexion IRL #1
Physicians Formula Super BB #InstaReady Filter Trio BB Powder SPF 30, $7.49 at Ulta
This filter makeup compact contains three cruelty-free powders that diffuse light and get skin glowing. Wear one, two or mix all three together for an Insta-ready look.
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Filter Makeup for a #Flawless Complexion IRL #2
Smashbox Photo Filter Powder Foundation, $42 at Sephora
Forget about the days when powder foundation was cakey and drying. This foundation builds from a velvety sheer-to-medium finish to full coverage. No matter the look, it harnesses light filter technology that blurs imperfections and delivers a lit-from-within glow.
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Filter Makeup for a #Flawless Complexion IRL #3
Revlon PhotoReady Insta-Filter Foundation, $17.99 at Ulta
Always losing makeup blenders? This blurring foundation is the solution as it has a built-in sponge applicator. Combined with SPF 20 and high-definition filter technology, the foundation smooths flaws and captures light for a look that will get all the likes.
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Filter Makeup for a #Flawless Complexion IRL #4
BECCA Backlight Priming Filter Face Primer, $38 at Sephora
Imagine being in a flattering Valencia filter all the time. That's the effect this primer has. It creates a soft-focus radiance that catches the light thanks to crushed filtering luminescent pearls. Try it by itself or under foundation. It looks pretty swiped on T-zones, but strobing fans can apply it all over.
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Filter Makeup for a #Flawless Complexion IRL #5
Laura Geller Beauty Filter Finish Setting Powder, $32 at Nordstrom
Get ready to #slay with this finishing powder. It's made with droplets of pure pigments for a lit-from-within glow. Swirl a fluffy brush over the compact and dust it all over. Then repeat. It's difficult to overdo thanks to its illuminating warmth.
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Filter Makeup for a #Flawless Complexion IRL #6
Huda Beauty #FauxFilter Foundation, $40 at Sephora
Of course social media queen Huda Kattan would produce a fabulous filter foundation. The creamy product masks imperfections and refines skin's texture while still looking natural. Think of it as the best Instagram filter in liquid form.
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Filter Makeup for a #Flawless Complexion IRL #7
Shiseido Ibuki Smart Filtering Smoother, $23 at Nordstrom
Put down that phone and use this filter beauty product instead. Tap on the velvety cream on bare skin or on top of makeup and it will smooth, increase hydration levels, manage greasy T-zones and fight against environmental stressors. Not even the best app can do all of that.
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Filter Makeup for a #Flawless Complexion IRL #8
Peter Thomas Roth Skin to Die For No-Filter Mattifying Primer & Complexion Perfector, $28 at Sephora
Instagram and Snapchat filters will be unnecessary with this complexion perfector. It gives skin a pretty matte finish while reducing the appearance of fine lines and pores. The more it's used, the better skin looks as it continuously works to minimize pores and bumps.
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Filter Makeup for a #Flawless Complexion IRL #9
Julep Insta-Filter Invisible Finishing Powder, $32 at Ulta
If we were to describe this filter makeup using emojis, we'd definitely use all of the heart ones. That's because the universally flattering translucent powder creates a soft-focus HD finish. Whether applying it on a bare face or over foundation, the included velvet pad helps it melt into skin for a naturally radiant finish.
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Filter Makeup for a #Flawless Complexion IRL #10
Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation, $34 at Sephora
Leave it to Rihanna to develop a makeup range with an extensive color selection and a trendy filter finish. The innovative formula straddles the line between matte and dewy. Plus, it diffuses pores and buffs away grease for a your-skin-but-better finish. Try it and see why it keeps selling out.
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Filter Makeup for a #Flawless Complexion IRL #11
Lottie London Insta Filter Pore Eraser Stick, $7.99 at Ulta
Get ready to #wakeupandmakeup with this easy-to-apply eraser stick. As the name implies, it camouflages pores, evens out complexions and banishes shine. Think of it like a good photo-editing app that can be stashed in handbags.
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Filter Makeup for a #Flawless Complexion IRL #12
PÜR No Filter Blurring Photography Primer, $33 at Ulta
This primer should be part of every #lookoftheday look. It has countless uses as it can be worn by itself, mixed with foundation, layered under highlighters or even rubbed on the body. Whatever way it's applied, it results in an Insta-worthy glow.
