The name of its parent company, Canada-based Deciem (“the Abnormal Beauty Company”) may ring no bells but chances are, you’ve heard of The Ordinary, arguably the most disruptive, unusual skin care brand in the world right now. What makes The Ordinary so, well, extraordinary? Going by the motto “clinical formulations with integrity,” the brand makes potent, innovative, science-backed, cruelty-free, high-quality skin care…
The best of the bunch.
