Ulta Beauty’s 21 Days of Beauty Event: What We're Buying

Now that fashion month is all wrapped up, you’re probably dying to try some of the fresh new beauty looks shown on the runways. We’re guessing you don’t have an inky blue liquid eyeliner to recreate the latest underliner look or you might be in need of some wet-look eyeshadow in Pantone’s color of the year. Or maybe you just need to finally find that perfect shade of red lipstick. Whatever your beauty needs, Ulta Beauty has you covered with its biggest event of the year: 21 Days of Beauty. Think of it as a mecca for beauty enthusiasts with three straight weeks of one-day-only Beauty Steals on must-have makeup and skin care products. You’ll find everyone’s most-loved brands (like Tarte and Urban Decay) at up to 50 percent off, making this a prime time to try out new trends or pick up that product you’ve always wanted to put to the test. Since these beauty steals won’t last long, we’ve put together a daily rundown highlighting exactly what’s on our wishlist for the next 21 days. Mark your calendars!

Ulta Beauty 21 Days of Beauty

March 18

Tarte Lights Camera Lashes Mascara, $10 (was $23)

A push-up bra for lashes, this four-in-one mascara increases lash volume by a whopping 330 percent. The formula also lengthens, curls and conditions with the help of olive esters while simultaneously treating and protecting lashes. Best of all, it’s vegan and ophthalmologist-tested.
March 19

IT Cosmetics Bye Bye Pores Pressed Powder, $14.50 (was $29)

If you’re looking for an airbrushed look, this pressed powder compact really delivers. The triple-fine milled micro-silk powder masks imperfections and blurs pores. It’s suitable for all skin types and super easy to apply. Simply swirl your brush in the compact, tap the brush to get rid of any excess powder, then buff on skin in circular motions.
March 20

PÜR 4-in-1 Pressed Mineral Powder Foundation, $14.75 (was $29.50)

This mineral powder has an added bonus: it not only makes your skin look better instantly, it can actually help your skin look younger over time. That’s because it’s now packed with good-for-skin ingredients and even boasts SPF 15 sunscreen. Those are pretty impressive updates considering the four-in-one compact already provides lightweight coverage to camouflage flaws or any other skin concerns.
March 21

Smashbox Photo Finish Primer Water, $16 (was $32)

If you’ve been looking for a real multitasker, this transparent spray should be on your must-have list. It can be used as a primer for makeup, a setting spray to keep that makeup in place or as a refreshing treat for your skin throughout the day. The cruelty-free formula instantly absorbs into skin, features revitalizing electrolytes to wake up complexions and is non-acnegenic. Pro tip: Keep it in the fridge for extra refreshment.
March 22

Clarisonic Mia 2 Skin Cleansing System, $119 (was $169)

Still washing your face with a simple washcloth? It’s time for an upgrade. Clarisonic’s Mia 2 system uses sonic technology to really get down into pores to remove yucky buildup, but it’s gentle enough to use every day. The two-speed brush removes six times more makeup than manual cleansing, helping your serums and moisturizers absorb better.
March 23

Urban Decay Eyeshadow Singles, $10 (was $20)

Why buy curated eyeshadow palettes when you can customize your own? Urban Decay’s single shadow packaging is inspired by NYC subway tokens and lets you pop your shadows in and out of the brand’s buildable palette. When it comes to the pigment, it’s richer and more decadent than its predecessor, providing a velvety texture and longer wear.
March 24

Stila Stay All Day Eyeliner, $11 (was $22)

A fan fave, this waterproof liquid liner glides on easily, won’t smudge and stays right where you put it all day long. Perfect for liner newbies, the thin, marker-like tip can be used to draw a thin line or a more dramatic swipe. Available in 11 eye-catching shades, you’ll never run out of options.
March 25

IT Cosmetics Confidence in a Compact, $19 (was $38)

No need to schedule a consultation with a plastic surgeon, just invest in this solid serum foundation. It transforms your complexion via anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream. It also boasts SPF 50+ sunscreen to prevent further damage while reducing the look of pores, discoloration, lines and wrinkles.
March 26

BECCA Backlight Priming Filter, $19 (was $38)
BECCA First Light Priming Filter, $19 (was $38)

Set the stage for makeup and glowing skin with these two filter powerhouses from BECCA. The Backlight Priming Filter is a lightweight, whipped fluid that creates a smooth canvas while blurring imperfections. If glowing skin is your goal, look to the First Light Priming Filter as it immediately banishes fatigue, dryness, puffiness and fine lines with the help of special crystal technology that scatters light to erase shadows. The lavender hue brightens and evens, while sodium hyaluronate and prickly pear capture moisture for seriously plump skin. You can also use it as a primer, a midday touch-up or mix it with your favorite foundation or moisturizer for a luminescent glow.
March 27

LORAC PRO Contour Palette, $20 (was $45)

Contour like a pro with this easy-to-use palette. Crafted by celebrity makeup artist Carol Shaw, it contains a pair of matte highlighters, a shimmer highlighter and three matte contour shades so you can sculpt your skin. The smooth, blendable powders are intensely pigmented and the kit comes with a dome-shaped PRO Contour Brush, providing top-notch precision and control.
March 28

Tarte Tarteist Double Take Eyeliner, $12 (was $24)

Make everyone do a double take by sporting this versatile eyeliner. Featuring two formulas, the triple-black 12-hour liner defines eyes with ease. The twist-up pencil liner contains Amazonian clay so it glides on like silk, while the long-wearing liquid liner has a precision tip to make applying the hydrating, quick-dry formula a breeze. And there’s no need to worry about upsetting your eyes since it’s ophthalmologist-tested, gluten-free and vegan-friendly.
March 29

Benefit Cosmetics Roller Lash Mascara, $12 (was $24)

Roll your way to super long lashes with this conditioning mascara. It’s all thanks to the special brush that grabs, separates, lifts and curls. Water-resistant with a satin finish, the mascara protects lashes with provitamin B5 and serin. Have to go from the office to a hot date? No problem since the formula holds for 12 hours.
March 30

Too Faced Melted Matte Liquid Lipstick, $10.50 (was $21)

Going matte has never been easier. While this innovative formula glides on like gloss, it dries to a majorly matte finish, perfect for all-day wear. It also contains Volulip, a no-sting plumping filler, so your lips will look full and flushed. Avocado oil, vitamin E and hyaluronic filling spheres moisturize lips for the long haul.
March 31

Anastasia Beverly Hills Brow Wiz Pencil, $10.50 (was $21)

Become a wiz at defining your sparse brows with this award-winning pencil. Its ultra-slim, retractable design makes creating precise, hair-like strokes a piece of cake and it won’t smudge as you go about your day. Rely on the fine tip to fill in gaps and use the spoolie to blend the product for a flawless finish.
April 1

bareMinerals All Foundation Primer, $12.50-$15 (was $25-$30)

BB creams are still all the rage, but this product takes things a step further. Smooth it on to instantly diminish discoloration, uneven skin tone and imperfections. Plus, broad spectrum SPF 30 sunscreen provides protection against environmental stressors. The silky formula combats flaky dryness, excess oil and the appearance of pores, providing the ideal canvas for foundation.
April 2

butter LONDON Glazen Eye Gloss, $12 (was $24)
butter LONDON Lip Glaze, $9.50 (was $19)

Embrace Pantone’s 2018 Color of the Year with ultra violet eye gloss. Guaranteed to make your peepers pop, the lightweight and long-wearing gloss gives lids that coveted wet look. Choose how dramatic you want to go since the buildable formula can range from sheer shimmer to intense metallic.
April 3

Laura Geller New York Baked Blush-n-Brighten, $14 (was $28)

Ever wish your blush could do more than just give your cheeks a little color? Then you’ll love this marbleized blush that’s formulated with anti-aging and antioxidant protection. Baked for 24 hours to produce a soft, creamy powder, there are nine pigmented shades to add warmth to any skin tone.
April 4

Lipstick Queen Frog Prince Lipstick, $12.50 (was $25)

It may look green in the tube but this lipstick magically transforms into your ideal rosebud pink using the warmth of your lips. Lips will love the formula’s vitamin E and shea butter, which provide optimal hydration throughout the day and night.
April 5

Urban Decay Eyeshadow Primer Potion, $10-$12 (was $20-$24)

You may already have a go-to primer for your fave foundation but your eyelids need a little prepping, too. That’s where this invisible potion comes in. Complete with an easy-to-use flocked wand applicator, the primer utilizes space-age polymer technology to fill in imperfections for smooth-looking shadow that lasts all day.
April 6

Tarte Tarteist Quick Dry Matte Lip Paint, $10 (was $20)
Tarte Creamy Matte Lip Paint, $10 (was $20)
Tarte Glossy Lip Paint, $10 (was $20)
Tarte Lip Crayon, $10 (was $18)

Lipstick fanatics love Tarte’s popular Tarteist formulas, and it’s easy to see why. The Quick Dry Matte Lip Paint dries at a blink-and-you-miss-it pace and comes in an astounding number of shades. Want something a bit creamier? Reach for Creamy Matte Lip Paint for a bold look with a weightless, velvet texture. If you’re feeling the lip gloss renaissance, opt for the Glossy Lip Paint for lipstick-style color payoff in a sexy sheen. And you can amp up any finish with the two-in-one crayon that will line your lips in one simple stroke.
April 7

Too Faced Better Than Sex Mascara, $11.50 (was $23)

This collagen-fueled mascara will fulfill all your lash fantasies. Brush it on to define and lengthen, indulge in a second coat to help lashes reach new heights or go for the trifecta for ultimate drama. Film-forming polymer guarantees the formula won’t budge, while its specially shaped brush makes application sinfully easy.