Say Hi to Ohii, Urban Outfitters' New Affordable Beauty Brand

Urban Outfitters is a go-to when it comes to clothing, accessories and apartment needs, mainly because its collections are already specially curated to make sure we’re living our best and chicest lives. In other words, the brand makes keeping a creative and up-to-date lifestyle a little easier and, honestly, who wouldn’t be down for that? UO’s beauty department is a good example since it offers only the best when it comes to makeup and skin care with cult brands like Mario Badescu, Milk Makeup, Ouai and many more comprising its quick, no-brainer shopping selection. And now the brand has even launched its own beauty brand to add to the mix. Introducing Ohii, Urban Outfitter’s in-house makeup and skin care line. Ohii (pronounced “Oh, hi!”) is here to reacquaint us with natural beauty. As UO stated in a preview, “Ohii fills in the blanks of every beauty routine with thoughtful products developed to work well with others. Readily accessible to all, both in stores and online, Ohii seeks to enhance natural beauty, not hide it.” The line consists of gummy glosses, lip jellies, a mini mascara, a magic hair wand, glass powder and the list goes on. We don’t know about you, but we’re already certain we need all of the above. The range is also vegan, cruelty-free, paraben-free and gluten-free — not to mention affordable and Instagram-worthy. Click through to start shopping.

[ Next: The Best All-Natural and Organic Beauty Products of 2018 ]

Urban Outfitters Just Launched a Beauty Line and You're Going to Want to Try Everything in It

Ohii

Gummy Gloss, $16 at Urban Outfitters

This gummy gloss is great on its own or on top of your favorite lipstick — perfect for that quick, cute, sparkling pout.
Ohii

Lip Jelly, $8 at Urban Outfitters

Great for travel and on the go, this adorable tube of lip jelly is your handy solution to keep chapped lips at bay.
Ohii

Glass Powder, $18 at Urban Outfitters

What better way to achieve glass skin than with glass powder? This lightweight, mattifying, translucent and universal powder is infused with aloe extract and coconut oil for that healthy and nourished look.
Ohii

Mini Mascara, $16 at Urban Outfitters

This mascara may be pink and mini, but it's pretty heavy duty as it can also act as a primer, making it perfect for natural makeup days and for days you want to layer on the lashes.
Ohii

Daydream Handcream, $10 at Urban Outfitters

Cracked skin is never cute. This vegan hand cream is formulated with ultra-hydrating ingredients to make sure that's never the case. It comes in an adorable 2-ounce tube, great for on the go. Plus, it won't leave any gross residue, so no sticky hands with this one!
Ohii

Wake Up Pen, $18 at Urban Outfitters

This multifunctional pen comes in two shades: Peach for warmth and Pearl for luminosity. It doubles as a highlighter, making it great for perking up your entire look — yes, that means your eyes, cheekbones and nose.
Ohii

True Matte Lip, $16 at Urban Outfitters

Embrace the ever-trendy matte lip with these liquid lipsticks that promise long-wearing, bold, rich, non-feathering and nondrying hues. The finish is velvety and the shades flatter any skin tone.
Ohii

Treasure Shadow Palette, $24 at Urban Outfitters

This palette features 10 shades of luscious matte, frost and duochrome shadows and can easily become your go-to for that soft and playful day-to-night look.
Ohii

Magic Hair Wand, $12 at Urban Outfitters

Get enchanting brows with this transparent vegan brow gel that's designed to style unruly hairs and keep them in place in a snap.
Ohii

Soft Glow Highlighter, $24 at Urban Outfitters

This three-pan palette has all of your highlighting needs in one place. Get that timeless dewy look with its creamy formula that melts right into your skin ensuring a glow from within.
Ohii

Pure Stick Deodorant, $12 at Urban Outfitters

Feel good and smell good all day, every day with this charcoal-based deo that's vegan and free of baking soda and aluminum. You get a ton of product and a little goes a long way so a tube will probably last you forever. A true money saver.
Ohii

Magic Hour Shadow Palette, $24 at Urban Outfitters

Match your enchanting brows with alluring eyes with this palette that features 10 gorgeous shadows in matte, frost and duochrome formulas. It has a softer motif perfect for date nights.
Ohii

2-1 Clay Cream Cleanser, $14 at Urban Outfitters

This cleanser doubles as a nondrying mask with its nutrition-packed, gentle, clay-based formula. It also features a soft yet scrubby silicone tip to ensure every ounce of grime on your face is taken care of.
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The Big Reveal Peel Off Mask, $16 at Urban Outfitters

Peel off masks are always fun and these vegan ones aren't any different. Featuring two blends (detoxifying and brightening) that dry to a shiny finish, a tube of this cool mask is sure to put some excitement back into your beauty routine with the inclusion of a selfie session.