There’s a certain joy to be found wandering up and down the beauty aisles at your local drugstore. It’s a haven where everything is shiny and colorful — and most importantly, affordable. You can scoop up lipsticks that cost roughly the price of a latte, high-performing foundations that are priced comparably to your sandwich order at Subway — and the list goes on.
The only drawback? Well, there’s so much turnover and new launches that it can be tough to keep up with all the top products. And that’s where we’ve got your back: We’ve tested a sampling of the newest and best drugstore makeup launches and picked a few favorites — and they’re all under $15. Keep reading to see the products we liked the most!
[ Next: These Gorgeous Eyeshadow Palettes Are Your New Fall Must-Haves ]
This article originally appeared on TotalBeauty.com
17 New Drugstore Makeup Products You Definitely Want to Try This Fall
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Sleek Makeup
Lip Shot Lip Gloss, $7.99 at Ulta
Consider this your new holy grail: It's ultra-glossy, boasts major color payoff and is long-wearing while still feeling lightweight and non-sticky. In other words? It's everything you could possibly ask for in a lip gloss (seriously, it's kind of a unicorn).
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CoverGirl
TruBlend Matte Made Liquid Foundation, $11.49 at Ulta
With an impressive 40-shade range designed to suit a variety of undertones, finding your perfect color is a cinch with CoverGirl's latest foundation. You'll also enjoy the flawless full-coverage formula: It has a soft matte finish that feels comfortable and wears well over time.
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Revlon
Kiss Cushion Lip Tint, $9.99 at Ulta
It's no secret that Revlon has some of the best drugstore lip products on the market (the Revlon Balm Stain, $9.49, has been one of our favorite lipsticks for years). This new formula is sheer yet pigmented, with a lightly glossy finish that's equal parts comfy and natural. The cushion applicator is also nice to use, providing just the right "kiss" of color — oh, and the light vanilla fragrance is divine.
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L'Oreal Paris
Voluminous Lash Paradise Eyeliner, $9.99 at Ulta
Fans of L'Oreal's popular Lash Paradise mascara are sure to make a new friend with this liquid liner from the line. It features a felt-tip brush that's just the right amount of flexibility and a formula with just the right amount of glide, which means application's a total breeze (even for liquid liner beginners).
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Burt's Bees
Liquid Lipstick, $9.99 at Ulta
Burt's Bees has been killing it in the color cosmetics arena since debuting its new line last year. The brand's newest launch? This liquid lipstick, as decadently creamy as it is vibrant and shiny. So good.
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Revlon
ColorStay Full Cover Foundation, $13.99 at Ulta
This matte-yet-breathable foundation blurs pores like a champ while blending seamlessly into skin. It wears well throughout the day, staying pretty locked in place and helping to keep shine at bay. It's the kind of natural, perfecting finish that'll have your friends asking you if you got a facial over the weekend.
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Almay
Lip Vibes, $7.99 at Ulta
Almay's newest lippies have the cutest packaging — and the formula is great as well: lightweight, comfortable and long-wearing. Plus, it comes in three different finishes, including creams, mattes and even sparkly top coats (one in iridescent blue and one in glittery gold).
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Catrice
Dewy Wetlook Stick, $8.99 at Ulta
Love a balmy, natural glow when it comes to your highlighter? This new highlighting stick from Catrice might just be your new fave. It swipes on like a dream, leaving behind a gorgeous, lit-from-within dewiness.
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Rimmel London
Stay Satin Lip, $4.99 at Target
Here's a high-shine, creamy lippie that won't break the bank. The combination of color payoff and glossiness makes it a winner — plus, it's hydrating, so it conditions your lips as you wear it.
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L'Oreal Paris
Paradise Enchanted Fruit-Scented Blush, $12.99 at Ulta
May we interest you in a peach-scented blush? The peachy shade range is super flattering, with just enough shimmer to add a glow without looking glittery. And the peach scent disperses nicely as you dust it on (aka it doesn't linger and get annoying).
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Catrice
Prisma Lip Glaze, $6.99 at Ulta
We can't get enough of the holographic lip gloss trend and this gorgeous iridescent glaze is perfect for pulling off the look. They're buttery smooth, shiny and the sparkly iridescence looks equally gorgeous worn alone or as an eye-catching top coat.
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Revlon
Volumazing Mascara, $8.99 at Ulta
This mascara formula coats lashes evenly without clumping and delivers lifted, defined lashes that are fluttery (but not too over-the-top). The hourglass-shaped brush is great for getting every single lash and we're also suckers for the fun, purple tube.
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Sleek Makeup
Copperplate Highlighting Palette, $14.99 at Ulta
Seeking a dupe for the latest Becca shades? Sleek has you covered with this copper-themed highlighting palette. The metallic shades are about as high-drama as they come, with a finely-milled texture and a metallic sheen that's in-your-face without ever looking chunky.
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Innisfree
Vivid Creamy Tint, $12 at Innisfree
This isn't technically available in the drugstore aisle but at $12, there's no denying the fact that it's a steal (Innisfree is a great, moderately priced K-beauty brand, in case you're curious). And with its featherweight texture, glossy finish and gorgeous pop of color, it's definitely the crème de la crème of lip lacquers.
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E.L.F.
Modern Metals 10-Piece Eyeshadow Palette, $12 at E.L.F.
Seeking buttery textures and major color payoff? Turns out, you don't have to shell out the big bucks. This shadow palette is home to a mix of luxe metallics and jewel tones with an even more luxe formula.
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CoverGirl
Exhibitionist Demi-Matte Lipstick, $7.99 at Ulta
Demi-matte is the perfect way to describe the finish on this lipstick: It has the drama and polish of a matte but with the volume turned down just a tad. The color payoff is excellent and it wears well, staying vibrant and even.
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L'Oreal Paris
Super-Blendable Multi-Use Concealer, $12.99 at Ulta
It can be really tough to find an undereye concealer that doesn't settle into fine lines — at any price point. Which is why we were so stoked to find this option: It's fairly sheer for a concealer, but it's buildable and doesn't cake or crease, which makes it ideal for the undereye area. It's also supremely breathable and brightens like a charm.
