In the beauty world, nothing is off limits when it comes to product development. Brands are always dreaming up all kinds of wild, kooky, bizarre formulations — a lot of which people end up really liking despite being a bit confused by it in the beginning. (Remember when we raised our eyebrows at unicorn highlighters…
Jelly Makeup Products That Aren't Gimmicky
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Farsáli
Jelly Beam Illuminator, $40 at Sephora
The highlighter that started it all — the jelly craze, that is. Available in three shimmery hues, it applies like a gel but dries down to a powder that delivers a natural glow. If you want something a bit more intense, add more layers for a bold finish.
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ColourPop
Jelly Much Shadow, $8 at ColourPop
Don’t these eyeshadows have the cutest name (and an equally adorable price tag)? Beyond that, they are easy to use, super pigmented and blendable, so you don’t have to worry about any of the eight colors leaving your eyeshadow looking undefined.
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Too Cool For School
Jelly Blusher, $20 at Ulta Beauty
This jelly-based blush from cult-favorite Korean brand Too Cool For School is universally flattering. The texture changes into a powder when applied, imbuing the wearer with a natural flush. Plus, the mini tin makes it super travel-friendly; just chuck it in your bag and head about your business.
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Butter London
Eye Gloss, $24 at Butter London
Glossy eyes may look intimidating, but in reality, they’re pretty simple to pull off. This high-impact eye gloss makes the glossy-eyed runway look easy to achieve. The formula is forgiving and won’t create annoying creases, which tends to happen with a glossy look.
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Givenchy
Blush Memoire De Forme Pop Up Jelly Blush, $39 at Saks
Even prestige brands are getting in on the jelly action. This pretty blush with impressive payoff comes in a bright pink or peachy hue. It’s buildable and blends seamlessly for a subtle warmness or a more intense hint of color.
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Almay
Make Them Jelly Hi-Lite, $14.99 at Ulta Beauty
The iridescent glowy effect this playful highlighter delivers is just as stunning as its packaging. Bonus: The creamy formula can be mixed with foundation and adds moisture to your complexion. Hello, dewy skin.
