Instagram’s favorite knockoff reveal page Diet Prada brings the tea when it comes to fashion, but what about the ever-growing beauty industry? Who’s covering the drama there? Turns out Instagram has got the deets. Let us introduce you to Estée Laundry, the Instagram account “airing out the beauty industry’s dirty laundry.” And so far, we’re satisfied.
The page does not just slam copycats, it also keeps track of the scandals of the beauty world. The Ordinary social media debacle, for instance. What happened there? Did you know the packaging of Kim Kardashian’s Flashing Lights makeup range is glaringly similar to Rodin Olio Lusso’s? How far has genderless, natural skin care come? If you love the world of beauty, you will love Estée Laundry.
The page is, of course, managed anonymously. But unlike Diet Prada, it doesn’t just talk about influences and dupes; it actually breaks out the hard conversations, like virtual bullying and cultural appropriation. It has been active since April and has already acquired more than 30,000 followers. Here are some winning moments.
[ Next: Kylie Jenner Designed a T-Shirt About Her Lip Injection Drama ]
This Instagram account is spilling serious tea about the beauty industry
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Carbon Copies
Do all the clean makeup ranges from Herbivore Botanicals to French Girl look alike? The no-nonsense clear bottles with white labels are ubiquitous in the world of clean beauty. Estée Laundry noticed, too.
Image: @herbivorebotanicals
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Huda Kattan in Troubled Waters?
As much as we love Huda Kattan, the packaging of her latest holiday collection looks seriously "inspired" by the classic red lip clutch by Lulu Guinness, which was an ode to Salvador Dalí's Mae West Lips sofa.
Image: @esteelaundry
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Kim Kardashian, You Too?
Hey, is it just us or does Kim Kardashian's Flashing Lights collection look similar to Rodin Olio Lusso's range? Not just the clear casing, but the palettes are also twinning.
Image: @esteelaundry
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What Happened There?
The whole Deciem controversy took a toll on our mental health. Mainly because we didn't know how we were going to sustain our thrifty nighttime beauty routine without The Ordinary's serums.
Image: @esteelaundry
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That Kendall Jenner Story
"Using the term 'homage' as an excuse for cultural insensitivity should no longer be relevant. The representation of minorities (often portrayed as 'the other') in the past was less than ideal, and using that as an excuse for cultural appropriation isn’t enough," Estée Laundry commented on Kendall Jenner's faux Afro in an issue of Vogue.
Image: @esteelaundry
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We Can't Even
As part of its #ShelfieSunday campaign, Estée Laundry shared a picture of Drew Barrymore's beauty shelf. And we want it on the record that we've never felt more broke.
Image: @drewbarrymore
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Um ... Do We Need This?
We will ask this just once. Are y'all buying Paris Hilton's skin care line? Should she have one at all? Estée Laundry shares our concern, especially about the ProD.N.A. range, which claims to transform your DNA.
Image: @parishiltonskincare
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This Is Just Taking It Too Far
Estée Laundry called out Nip + Fab for blatantly ripping off Farsáli's packaging, palettes, names and basically everything else. And we are shook by the resemblance.
Image: @esteelaundry
