You don’t have to be a beauty buff or even a Bethenny Frankel fan to fall down a rabbit hole watching her TikTok and Instagram skincare and cosmetic product reviews. The reality star turned entrepreneur turned beauty buff gives brutally honest reviews with her classic “no B.S.” mix of humor and sarcasm.
While she claims to have long been into skincare, Frankel said she fell into reviewing beauty products because she grew tired of not knowing how to do her own makeup. What makes Frankel so appealing is that she is so casual with her approach. She doesn’t seem paid off (because she isn’t…) like most of the influencers and celebrities reviewing and posting about products online.
Frankel herself says that she doesn’t wear makeup day-to-day and pokes fun at her newly minted status as a beauty influencer. In line, with her casual and honest approach she often highlights how luxury brands are no better than drugstore brands. In fact, many of her favorite products are drugstore ones! Most notably she has said that Nivea beats La Mer when it comes to face cream.
So, what other products does Frankel love?
Keep reading for a look at the ones the former reality star says are worth opening your wallet for.
Bethenny Frankel Approved Beauty Products
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e.l.f. Brushes
One of Bethenny's favorite brands for brushes is e.l.f., which happens to also be known for being very affordable with plenty of buys under $10. It's also a brand Bethenny calls out often for being great.
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NIVEA Creme Body, Face and Hand Moisturizing Cream
In one particularly buzzed about video Bethenny applies Nivea on one side of her face and La Mer on the other and then asks her fiancé - who doesn't know which is which - what side looks better. He picks Nivea and she agrees that it's a top notch buy.
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Clé de Peau Beauté Concealer
It's no surprise that the reality star concludes that the Clé de Peau Beauté Concealer looks "good to me" after applying it. It has a cult following for good reason.
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Mario Badescu Botanical Exfoliating Scrub
When it comes to scrubs, Bethenny has singled out many she likes, but the Mario Badescu Botanical Exfoliating Scrub is a popular one that she notes is a winner for its hydrating qualities.
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Temptu Airbrush Machine
Bethenny notes that she was prepared to think the Temptu Airbrush Machine was a scam, but not only ends her video by saying she loves it, she notes that it makes applying makeup fun.
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Laurel Skin Eye Balm
Laurel Skin Eye Balm is one of her favorites. She suggests using it when you really want to feed the skin and she warms it up in her hands before applying.
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Milani Cosmetic Highlighter
Milani Cosmetic is consistently a favorite of the entrepreneur. In particular she loves their gold highlighter, which she says is better than other ones she considered top, like the one from Rare Beauty. She notes how it goes on smooth and effortlessly no matter the state of your skin.
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GOODY Volume Boost Ponytailers Elastics Hair Ties
Bethenny did a CVS haul where, among other affordable buys, she highlighted GOODY Volume Boost Ponytailers Elastics Hair Ties saying that they're better than the coil-y ones and the thinner options since they offer more support.
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Covergirl Easy Breezy Volumizing Brow Gel
Covergirl Easy Breezy Volumizing Brow Gel is another drugstore buy that Bethenny has highlighted for adding volume and defining brows. -
Hourglass' Ambient Lighting Edit.
When it comes to the holidays there are countless launches, but the only palette you will need according to Bethenny is Hourglass' Ambient Lighting Edit.
