Sabrina Carpenter is the first-ever celebrity ambassador of Redken. The singer, who has personally used the products for her hair, marks the beginning of the L’Oréal-owned brand’s celebrity collaboration. According to The Hollywood Reporter’s report, she will appear in ads for the brand as well as in its upcoming Acidic Bonding Concentrate Collection later this month.
Meanwhile, Carpenter’s longtime hairstylist Scott King and colorist Laurie Heaps have also joined the professional team of Radken. Check out more details about the exciting collaboration below.
Sabrina Carpenter stylists credit Redken for her iconic bangs and blowout
Sabrina Carpenter’s stylists, Scott King and Laurie Heaps, credit Redken for the singer’s blonde bangs and bouncy hairstyles, as per the brand’s press release. These hairstyles have become a sensation for fans around the globe, making it all the more reason for this collaboration.
In a press release via The Hollywood Reporter, Carpenter said, “Beauty and especially my hair is a big part of my identity. I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”
The collaboration comes at a perfect time when Carpenter has found significant recognition for her music. Her newest album, Short n’ Sweet, ranked number 1 on the Billboard 200 charts for two consecutive weeks. Furthermore, all 12 of the album’s songs found a place on the Billboard Hot 100 charts.
In the release, Redken president Severine Breton said, “Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde, and her blowout.” He further marked this as the brand’s most significant partnership to date and confessed to how the singer’s attitude matched their core brand values.
