Following the success of his capsule collection for Macy’s, Lagerfeld has just announced that he’ll be launching a 100-piece women’s line, Karl, with items set to retail from $95 to $450. The designer is ready to see a new era of “mass elitism” when it comes to style, and he’ll be launching the lower-priced Karl line primarily online, with several orbiting events, like international pop-ups shops, to draw attention and business to his growing brand.
Karl will be available on Net-a-porter on January 25, but will eventually be housed in freestanding stores and “experience boutiques.” I’ll wear his clothes, but only if Karl Lagerfeld stops talking about “experience boutiques.”
[via WWD]
Lagerfeld with Pier Paolo Righi, the president of the designer’s new brand
