Both IBM and ComScore are projecting total sales figures which reach $1.5 billion, up 20-30% (depending on who you ask and how they do math) since last year.
Here’s are a few things I learned:
-
Hurray for
spamemail marketing!
93% of “major online retailers” (suggesting that individual Etsy shops were not included in these calculations…/confused) sent out at least one promotional email to their subscriber lists on Monday.
-
Soon, you’ll be able to buy a house on your cell phone.
Users on mobile devices accounted for 13% of all sales. 7% of sales were conducted on an iPad, weirdly. (I tried to use an iPad to buy something over the weekend, and the process was so frustrating – ugh forms — I wanted to bash my head against the wall and have someone come over and take away all my stuff.) eBay’s mobile sales more than doubled.
-
Shut up, fashion blogs! Americans want Nikes, Uggs.
On eBay, the most searched for terms on Monday were for: Ugg boots, Louis Vuitton and Coach handbags, Michael Kors watch, and The North Face women’s jackets. Most searched for brands: Nike, Ugg, Coach, Michael Kors, Adidas, and Ralph Lauren. Don’t think about it too much or you’ll get really bored.
-
Professional adults and high school stoners don’t have the same conception of 420.
This Monday, the most concentrated hour of purchases was from 4 to 5 p.m.
Well, the best thing I can think to say about all this shopping is: at least it was all done under the pretense of holiday gift giving. Also, hello economy! Are you feeling better yet? It says it appreciates all our recent efforts. And I appreciate all my new stuff. I love stuff. Can I have some more?
Image via Getty
