Beck collaborated with Slimane way back when for Dior Homme and it’s nice to see the two coming together once more. It’s also nice to hear Beck’s music in a promotional campaign video. The ads, the models, the inclusion of Beck, and yes, even Slimane’s styling and photography all bring a fresh infusion of “cool” to the brand. Slimane is shaking things up, and seemingly for the first time, I’m not mad at him for it.
See the complete sets of images here and here, and check out the aforementioned campaign video below.
Images: Yves Saint Laurent
