Originating across the pond, Boohoo showcases trend-led and affordable fashions taken directly from the streets and runways in the UK and made available for purchase within a matter of weeks internationally. They’ve now launched in Canada and, to get the party started, invited media fashionistas to preview the collection at a pretty in pink soiree.
Since summer is officially upon us, I was particularly interested in the Pure White collection, which is all about light and whimsical fabrics and styles helping shoppers get that perfect summer weekend-away look at an unbeatable price. The May Pocket High Rise Short, the Eden Mesh Detailed Neck & Hem Top and the Louise Tie Low V-Back Netted Prom Dress. All of these items retail for less than $50, but in case you’re looking for something with that little added je ne sais quoi, the Boohoo Boutique is an exclusive, limited-edition line that when it’s gone, it’s really gone.
But aside from the clothing, do you know what the best part of the event was? I got to grill the Boohoo sales and marketing team on their shipping and customs costs to Canada. Here’s what I learned: As of July 1 there will be free shipping and no duty taxes on all orders over $25 to Canada. This is because, as I was told, the company is willing to take the hit and leverage the loss against other destinations (like Australia). I’m patriotically convelling for both Britain and good ol’ Down Under right now!
