Following a brief hiatus, Yigal Azrouël has reintroduced an e-commerce component to the label’s website, as part of a broader redesign. (The label’s e-commerce was briefly shuttered earlier this year.)
The website relaunch features new digital campaigns for Resort 2014, with Alana Zimmer modeling for the main line and Kelly Mittendorf for the label’s contemporary collection, Cut25. It also boasts expanded editorial content, including styling guides, behind-the-scenes access, GIFs (!) and video interviews.
“I’m so thrilled to play in the digital space. The opportunities for a company like ours are limitless,” says Azrouël. “Production happening right here in New York gives us vast opportunities of creating special items for online; and with localized access to our NY based headquarters and design atelier, and an incredible support team of creative partners collaborating to bring my vision to life, we are all very excited for the successes to come.”
