Like online shopping wasn’t addictive enough. Online retailer THE ICONIC will be wooing us this spring with three “Icons of Fashion,” including former Home and Away starlet Samara Weaving, English singer-songwriter Louisa Rose Allen (aka Foxes) and street style star Julia Sarr-Jamois.
The stylish babes will each be assigned a hero brand to represent. Samara has the pleasure of rocking vintage-inspired, festival-appropriate looks from Tigerlily (which totally matches the blond babe’s personal boho style), Foxes will don the modern femininity of Cameo and Julia will exude casual-cool in River Island.
“We see these collaborations as a great way to showcase the trends and brands making an impact right now by working with interesting tastemakers from around the world,” Managing Director and Co-Founder of THE ICONIC, Adam Jacobs said in a news release.
The campaign will continue to roll out over the next couple of months, with the girls lending their personal flair to the collections as the season moves forward. To read more on the announcement, head over to The ICONIC’s blog.
