Farfetch Unrolls Its Very First Ad Campaign

Farfetch, the online destination for designer wares curated from trendy boutiques around the world, is unrolling its first campaign without the help of a celebrity or fashion It girl. No, this time, the clothes do the talking.

The theme of the campaign is “Unfollow,” as in Farfetch provides a selection of clothing for people who are trendsetters, not trend followers. The ads will run…

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