L’Oreal Is Working Hard to Appeal to the Multicultural Beauty Consumer

America’s population is becoming increasingly more diverse and beauty brands are finally realizing that people of color need products too and –gasp– they spend actual money on these products. L’Oreal is trying to establish a firm grasp on the fast-growing sector and is gearing up a new Multicultural Beauty division, which includes SoftSheen-Carson and the recently-acquired Carol’s Daughter.

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