The gothic type of the Galliano house has been replaced with less ornamented lettering. “Embedded in this new identity is the energy of late Eighties London, when artists and designers twisted established ideas,” said Frank Durand, the man helping to bring the new Galliano image to life. “This refined-meets-raw attitude, also at the heart of the Maison, has strong graphic potential, so we played off that.” Galliano label CEO Dominique deLongvialle also seems excited about the house’s new look. “We believe this new visual identity expresses a resurgence of Maison John Galliano’s creative output and revival of its original ideas,” he said.
We suppose it was high time the logo changed, since John Galliano is no longer at the brand and it doesn’t look like he will be returning anytime soon. He’s clearly moved on to his post at Margiela so it seems like these changes were long overdue. At any rate, are you feeling Galliano’s new look?
[via Vogue UK]
