Besides not putting labels on relationships, being sexually fluid and sending text messages instead of calling, Millennials also known for obsessively showing off their pets on social media — and Petco is looking to cash in on this phenomenon. The pet supply company, which just filed for an IPO, says that part of its strategy is to cater to “pet parents” and beef up its pet services sector.
Cute pet + internet fame = a whole lotta cash.
