Shania Twain attends the 2024 People's Choice Country Awards
IMAGE | JASON DAVIS/WIREIMAGE VIA GETTY IMAGES

Shania Twain Adds a Sparkly Twist to All-Denim Look for 2024 PCCAs

On Thursday, Shania Twain made a sparkling appearance at the red carpet event of the annual People’s Choice Country Awards in Nashville. The country icon wore a dark denim halter dress with sparkly diamond additions. An interesting factor about her outfit is that the star collaborated with Levi’s to bring this dress to life. Notably, she sought inspiration from the men’s bejeweled outfits in her grandparents’ country music to design the outfit.

Shania Twain wears a bejeweled Levi’s dress for 2024 PCCAs

Shania Twain attends the 2024 People's Choice Country Awards
IMAGE | TIBRINA HOBSON/NBC/NBCU PHOTO BANK VIA GETTY IMAGES

Shania Twain shone bright like a diamond as she arrived at the 2024 People’s Choice Country Awards on September 26. According to WWD, the country singer opted for a custom-designed outfit from Levi’s, pairing denim and diamonds as the star posed for photographs. Her show-stopping mermaid-style denim dress featured an oversized dagger collar and an elegant sweep trail.

Twain accentuated the look with a burst of rhinestones and crystals across the outfit. These additions featured more prominently on the top portion and the bottom of the dress, spreading more throughout the trail. She also wore long denim gloves with embellished crystals along with the two-piece dress. The gloves also had sparkly cuffs that matched the oversized collar.

The country icon collaborated with Levi’s to share her creative input into the brand’s custom-made design. In an interview with E! News, Twain spoke about her contribution to the outfit, saying, “Isn’t it crazy? I love it. I was involved with the sketches and the design and the silhouette and everything. To me, that’s the joy. It’s not about putting on something that’s amazing—it’s about being part of it.”

Although Twain kept the accessories to a minimum, her statement diamond ring on the pinky gloved finger was enough to give the ensemble more drama. The “You’re Still the One” singer chose to go with 60s-style retro blonde hair in a shoulder-length bob.

Shania Twain had two things to look forward to at the 2024 People’s Choice Country Awards. Not only was she a host for the event, but she was also nominated in The Concert Tour of 2024 category.

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