Based on the preview images, the first collection doesn’t look a whole lot different from other diffusion lines like T by Alexander Wang, or mainline Helmut Lang for that matter. The fact that you can pick up pieces of Helmut Lang clothing at discount retailers (I myself have gotten several pieces for under $100 at places like T.J. Maxx) doesn’t really help the situation…
"Ugh, these images are annoyingly stunning."
