COS Creator Rebekka Bay is About to Mind the Gap (Forum Buzz)

“This is great news! I love everything COS does,” VogueDisciple93 posted. “Well I love looking at it online since we can’t shop it here in the US, yet,” he qualified. “Gap surely needs this.”

Bay will be responsible for the Gap’s Women’s, Men’s, 1969, Accessories, and Body lines, and since she’s familiar with producing stylish clothes for a mass-produced international brand, she should be a great fit for the Gap. But, we can’t forget that the Gap’s other attempts to shake things up and increase sales (which included bringing Robinson on board way back when) have for the most part been a failure. Qualified as she is, Bay has her work cut out for her.  

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