“They’re like Glamazons having a vacation in Mars,” lanvinray laughed, describing the dark, barren, moonlit feel of the set.
“Hell, I love this,” Northern Star admitted, calling the campaign “overdone with fantastic finesse. M&M love a post-apocalyptic landscape as a backdrop and so does Versace it seems. The casting is great and the girls look like goddesses to be totally adored by the guys. I’m sure this will look stunning and very glossy in print,” he concluded.
Iluvjeisa wasn’t necessarily as taken with the campaign as some, but she found it to be evocative. “It’s….borderline…and I mean borderline…atrocious,” she wrote. “And yet it works. This taps into some of the madness of the first Versace ads, or the Genny ads of the late 70s. There’s a strong emotive quality to the images and that is worth quite a lot.”
The models here undoubtedly “make” the campaign. Without the emotive quality that iluvjeisa referred to, the images would be forgettable. Instead, the women look strong, powerful, dominant, and simultaneously vulnerable. They look like they could potentially stage a world-takeover, and that modern warrior-goddess is just the woman Versace has always striven to outfit.
