Of course, forum members had a thing or two to say about the campaign – which also features Cole Smith, and was lensed by Slimane himself (as we’ve come to expect).
“Cara in a campaign is becoming like florals for spring. Hell, that girl is everywhere!” AnaO quipped.
“I’m loving it to be quite honest. There’s something appealing about these images,” Flashbang admitted.
Kokobombon shared, “I like the melancholy vibe of it. And all the textures, from the model’s hair to the drapes… However, it looks way too ‘angsty teen’ for a high fashion label like Saint Laurent.”
Slimane strayed from his preferred black and white shooting style (just a little bit) for this campaign, incorporating some color images. I think that really works in this campaign’s favor. We’ve gotten so used to seeing things in monotone that even when muted, his color shots feel somewhat vibrant.
“Photos from Hedi with color!!!!! Praise the Lord!” miguelalmeida burst out, before getting philosophical. “Like the concept, seems like she’s looking at the future, with the big window open for her to take over the sky, and with the window open comes a new breath of fresh hair (Hedi’s creations for the house). That’s how I feel about it! LOVE IT!”
Others felt that Cara was miscast and that another model would be a better fit for the campaign. But, Cara is as of-the-moment as it gets. She may have socialite roots, but she’s a model through and through. She wouldn’t have risen so quickly in the business if she didn’t have the chops. For me, this campaign is another win for the brand. Even if I continue to not really care for the clothes.
Peep some more of the campaign images in the video below.
Images: ysl.com
