“Love it! This reminds me of the old Balenciaga campaigns by Sims,” commented zacatecas570.
Justaguy was also impressed: “Oh man, so glad this wasn’t shot by Juergen Teller! I’m actually loving the extreme minimalism of this campaign. Yes, Julia and Waleska look like mannequins but I think that’s the point and part of the allure with the minimalist feel David Sims wanted to get across.”
Emmanuelle shared a positive attitude and wrote, “Yes they look like mannequins that could be put on a shop front, but that’s the aim (like Anna in the Versace campaign)! So of course it looks a bit awkward, lifeless but it is very well executed. I like the fact that the background is simple, and the light blue works well with the colors of the clothes. It’s very cold and weird, but I like.”
“Oh I absolutely love this! I can feel the coldness and sterility and I love those colours. Waleska looks amazing, and hopefully more models will surface. Switching to Sims was a very good idea,” wrote anlabe32.
However, not everyone was satisfied with TREVOFASHIONISTO commenting, “I feel like this could have been better executed with a cool theme had Juergen photographed it.”
“I’m not quite sure about this, it feels a little too sci-fi for me,” wrote Riseup.
Stay tuned for the full campaign, but in the meantime, check out the thread and join the discussion here.
