In the latest game of designer musical chairs, Natacha Ramsay-Levi showcased her debut collection for Chloé during Paris Fashion Week in September and now her first advertising campaign for the French label just dropped. Still easily identifiable as Chloé, a bevy of models, including Alex Mark, Charlene Högger, Eliza Cummings, Fran Summers, Hayett McCarthy, Jing Wen, Line Kjaergaard, Makala Johnson, Radhika Nair, Rianne van Rompaey and Sophie Koella, come together for the feminine, fresh Spring 2018 campaign.
Since we half suspected the images were shot by someone like Charlotte Wales, our forum members were shocked to learn that Steven Meisel was behind the lens. “This was shot by Meisel? Seems like Natascha wanted to start off with a bang, but the actual campaign is a bit disappointing. And I also hate when girls are used as backdrops. Jing deserves her own shot,” fumed forum member mathiaskatz at once.
“For me, it’s a waste to use Meisel and to keep the same concept they have had for almost more than a decade now,” Lola701 pointed out.
Also dumbfounded was guimon, posting, “Meisel? Really? I can not believe it! This is so dull and the cast is so not Meisel!”
GERGIN couldn’t believe it, either. “I would have guessed it was maybe Charlotte Wales again but I’m surprised how well blended the concept is in comparison to past season? Although his traditional studio shots are more than welcome, especially for a brand like Chloé,” he said.
“Surely this can’t be by Meisel? It lacks his precision and focus that’s even present on the laziest of his shoots,” said Fiercification.
“Well… Meisel’s already shot half the campaigns this season so at least one dud is to be expected,” laughed GivenchyHomme.
Check out more from Chloé’s Spring 2018 campaign and join the conversation here.
