On what planet are we living where the likes of Zara and Massimo Dutti are producing the best advertising campaigns of the season? While campaigns from Louis Vuitton, Christian Dior and Karl Lagerfeld have fallen flat, Massimo Dutti’s offering for Fall 2018 is a total triumph. Models Rianne van Rompaey and Bo Fasseur are the faces of the Spanish brand this season, transporting us off the coast of Sweden to the island of Faro, captured at various picturesque locations by forum favorite Mikael Jansson and styled by Geraldine Saglio.
Members of our forums were in love with the outcome. “OMG this is beautiful, can’t believe it’s Massimo Dutti! Mikael is truly talented, I love it,” favored elle_gb at once.
“So nice! Massimo Dutti and Zara beat luxury brands in looking luxurious,” stated dontbeadrag.
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“I mean Rianne is just fabulous!” admired RMDV, showing the casting some love.
Also impressed was 333101: “Gorgeous campaign. Rianne is perfect for this!”
“Amazing campaign if not for the juvenile captions. Beautiful photography, good lighting and great model choice,” said Sailor.
EstefaniaAbaddon commenting, “Best campaign of the year so far. Absolutely perfect, photography wise, and Rianne proves once more how much of a star she is. She is the Carolyn Murphy of the 2010s – cool but classical and amazing in every picture.”
“Fantastic campaign. Beautiful photography and the location looks so serene. Very cinematic and Rianne excels at this role. Might be my favorite campaign,” Valentine27 echoed.
Forum member zzzyao76 described the campaign as “amazing” and we couldn’t agree more.
See more from Massimo Dutti’s Fall 2018 campaign and join the round of applause here.
