Chanel S/S 2019 by Karl Lagerfeld

Chanel’s New Ad Campaign Is Missing All the Fun of the Spring 2019 Collection

There’s nothing worse than an advertising campaign that doesn’t reflect the vibe of a collection. For Karl Lagerfeld’s Spring 2019 Chanel show, he turned an elaborate man-made beach into a runway to serve as a picturesque and idyllic backdrop for the playful collection. Now, that mood is completely absent from the collection’s campaign, which was shot in Lagerfeld’s studio (once again) against a drab backdrop.…

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