Hong Kong has been very hit or miss on our forums ever since its inaugural issue featuring a trio of Gigi Hadid and Fei Fei Sun covers. Covers starring Hailey Bieber and Bella Hadid have sufficed over recent months, but the title’s first anniversary issue with Naomi Campbell failed to impress last month. Now Vogue Hong Kong welcomes some homegrown talent to its April 2020 installment (something magazines don’t often do). Photographed by forum favorite Luigi & Iango, singer and actress Joey Yung appears on a set of sleek and minimal covers sporting a look from Gucci’s Spring 2020 collection for the mag’s latest.
The covers divided our forum members. “People are probably going to hate on these covers because it’s Vogue Hong Kong, but I love the first one. If it was British Vogue and Dua Lipa everyone would swoon,” declared A.D.C. the moment the covers struck.
“I actually like it. Simple and clean,” said lightblue.
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“We have Luigi & Iango, zero signs of weird post-production, minimal art direction and a sense of glamour — so I cannot complain, really,” voiced vogue28.
“This would have been nice, but her expression didn’t sell it,” Urban Stylin pointed out.
MON wasn’t impressed by the outcome, either. “Yikes. The styling is terrible and tacky. The art direction leaves much to be desired. Too bare for my liking. Vogue Hong Kong really needs to step up. They are on their way to replace the former Vogue Taiwan.”
Benn98 shared the same sentiment: “Just goes to show what an important role creative direction and styling play! Both covers look like they could work for ELLE Taiwan, very subpar. And I find the styling rather cheap. Another dud for this pointless edition.”
“Where’s the Luigi & Iango magic? They did her so dirty,” MDNA called out.
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