Helmut Lang Pre-Fall 2020 : Bella Hadid by Ethan James Green

Bella Hadid Takes Us Back to the 90s With Helmut Lang’s Pre-Fall 2020 Campaign

By Mark Eglon

This might just be the year of Bella Hadid. So far in 2020, Bella has four Vogue cover appearances under her belt and numerous campaigns for major fashion houses (think Burberry, Missoni and Moschino). Now Thomas Cawson welcomes Bella back as the face of Helmut Lang for the brand’s Pre-Fall…

Mark Eglon
Mark Eglon

Mark Eglon is theFashionSpot's Editor-in-Chief. After starting as a freelance writer, Mark has over 3000 published articles to his name. A magazine enthusiastic since circa 2005, Mark enjoys collecting both current and past issues and partaking in discussions on theFashionSpot's forums. Anything with models Gisele Bündchen, Kate Moss or Natasha Poly and he's sold - immediately.

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